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What is a brand community

What is a brand Community and why inviting competitors to your community is important?

What is a Community Community The word has a meaning it also resonates a strong emotion. An emotion that is associated with warmth and positivity.  Here we are discussing, community, what is a brand community and why it is a good idea to collaborate with someone who is a competitor.  Although communities are traditionally understood …

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Considering web-presence

Considering web-presence.. what can an iceberg tell you about content?

When considering whether to have a web-presence for yourself or your business, it will help to understand the many layers that will need a decision.  Building web presence is a slow and two-step process. We map the effort with subjects you might be familiar with.  In this article, we enumerate constituents of the two distinct …

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Personal Branding images

Personal Branding: Make yourself visible and valuable, with web-presence

Businesses today are more transparent than ever before. The internet is making business information widely available. Transparency means businesses are now held accountable for their actions. The same goes for businesses executives. When you look at the difference between large corporations and small ones, you start to see differences in the way their executives act. …

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